I’m artistic to my core, yet my left-brain tendencies thrive when design can be informed by data, behavior, or function in order to create measurable results.
This balance of analytical thinking with creative, eye-catching designs is where I shine, as I believe design truly is a form of problem-solving.
I’m enthusiastic about the overlaps that design has with marketing, psychology, accessibility, and sustainability.
With 4+ years of experience in branding and digital design, I’m eager to expand my toolkit and take brands to the next level, primarily in the digital and branding spaces.
I currently work as a designer at Highlights for Children, dynamically executing a variety of branding projects across digital, print, and environmental touchpoints to achieve a highly cohesive brand experience.
I spearhead our design style guides, creating concepts that my fellow creative team members then execute across channels. This includes on-brand yet customer-relevant visual identities for each season, new product launches, and more.
I also execute a high volume of digital assets on a weekly basis, including our product images on Highlights.com and Amazon.com, plus other branded Amazon content that gives customers a more in-depth look at each product.
Previously, I spent over two years designing Highlights’ daily promotional emails and website homepage. I also conceptualized and executed some of the brand’s highest-performing paid social media ads to date.
