Web Design
Web Design
I created a large volume of web assets for Highlights.com, including homepage imagery, secondary page assets, and hundreds of product images. My weekly homepage updates focused on catching shoppers’ eyes to entice them to continue throughout the site, as well as using seasonally relevant elements to align the shopping experience with their mindsets.
Amazon Content
I helped Highlights for Children significantly grow their presence on Amazon.com to keep up with customer trends and increase brand awareness. I created a large volume of assets for Highlights’ pages on Amazon, offering shoppers a deep-dive on each product further down the page. It’s important here to offer the customer imagery that will encourage them to look deeper, stay engaged, and help inform their decision to follow through with a purchase.
Product Imagery
I also executed all new product imagery for Highlights for some time, on both Highlights.com and Amazon.com. This amounted to hundreds, sometimes even thousands, of assets per month in order to keep up with seasonal priorities and batched development flights. I attended product photoshoots, assisted in direction for each shot, made photo selections, retouched as needed, and added design elements that best showcased the product’s unique and beneficial attributes.
