Social Media Design
Organic Social Media & Paid Advertisements
Organic Social Media
During my time as a student at Miami University, I worked part-time for two years as a Social Media Associate for the university’s Student Life division. I was responsible for developing and designing engaging social media content for the department’s social media followers, while adhering to Miami University’s brand guidelines. This included relaying important information from the university to followers, photographing and promoting Miami’s on- and off-campus events, and creating content relevant to students such as a “dorm hacks” series and similar campaigns.
Miami University Student Life
Paid Advertisements
Upon joining Highlights, the brand’s paid advertisement presence across both Instagram and Facebook was extremely sparse. I worked to really boost this effort, recognizing the huge influence it could have on both brand awareness and revenue. I designed some of Highlights’ highest-performing paid ads to date, tapping into customers’ nostalgic memories of the magazine and introducing them to how the brand has expanded and modernized.